At Kendall Subaru of Eugene, we maintain a diverse inventory of new Subaru vehicles to ensure you find exactly what you need for life in the Pacific Northwest. Whether you’re heading to the Saturday Market or camping at Fern Ridge Lake, we have a Subaru built for the task.
Our performance-minded drivers will love the turbocharged Subaru WRX and the sleek Subaru BRZ sports car. For those seeking efficiency and safety, the Subaru Legacy and Subaru Impreza hatchback both come standard with Symmetrical All-Wheel Drive, making them perfect for rainy Oregon winters.
Visit our showroom at 388 Goodpasture Island Rd, Eugene, OR 97401. We proudly serve the surrounding communities of Springfield, Roseburg, Cottage Grove, and Florence.
Living in Eugene means preparing for everything from dense valley fog and persistent winter rain to sun-drenched summer treks through the Cascade Mountains. The Symmetrical All-Wheel Drive system, standard on nearly every new Subaru for sale at Kendall Subaru of Eugene, is specifically engineered to handle these shifts in terrain and traction. Unlike reactive systems that wait for a wheel to slip before engaging, Subaru’s drivetrain provides a continuous flow of power to all four wheels. This results in a quicker response time and a more balanced feel, whether you’re navigating a slick overpass on I-5 or a gravel road leading to the Blue River.
Furthermore, the SUBARU BOXER® engine features a unique horizontal layout. By sitting lower in the chassis, it creates a lower center of gravity than traditional upright engines. For Oregon drivers, this translates to better handling and increased stability during spirited drives along the McKenzie Highway or while weaving through downtown traffic. This mechanical synergy is what makes a Subaru feel uniquely planted and secure, regardless of what the Pacific Northwest weather throws your way.
Subaru EyeSight®: Your Extra Set of Eyes on Beltline Highway
Safety is a cornerstone of the Subaru brand, and at Kendall Subaru of Eugene, we are proud to offer vehicles equipped with the award-winning EyeSight® Driver Assist Technology. This suite of safety features acts as a vigilant co-pilot, monitoring traffic movement, optimizing cruise control, and warning you if you begin to sway outside your lane. In the event of a potential collision, the Pre-Collision Braking feature can apply full braking force, significantly reducing the severity of an impact or avoiding it altogether.
For families commuting from Springfield or Roseburg, these features provide an invaluable layer of protection. Advanced options like Blind-Spot Detection and Rear Cross-Traffic Alert make merging onto busy highways or backing out of crowded grocery store parking lots safer and less stressful. When you choose a new Subaru, you are choosing a vehicle that has been consistently recognized with Top Safety Pick+ ratings from the IIHS, ensuring that your most precious cargo is well-protected on every journey.
The Subaru Wilderness® Series: Built for the Rugged Trail
For those who find their sanctuary in the deep woods of the Umpqua National Forest, the Subaru Wilderness® editions are the ultimate upgrade. Available on the Outback, Forester, and Crosstrek, these specialized trims are factory-equipped for serious overlanding. With increased ground clearance—up to 9.5 inches on some models—and standard all-terrain tires, these vehicles are ready to conquer obstacles that would stop a standard crossover in its tracks.
The Wilderness models also feature reinforced roof rails capable of supporting a static load of up to 700 lbs, making them the perfect platform for a rooftop tent. Inside, you’ll find water-repellent StarTex® upholstery, which means you don’t have to worry about muddy gear or wet paws after a day at the Oregon Coast. It is the perfect blend of Subaru’s legendary reliability and specialized off-road hardware, all backed by a full factory warranty.
Expert Service and Genuine Subaru Parts in Eugene
Maintaining the longevity of your Subaru is our top priority at the Kendall Subaru of Eugene Service Center. Our factory-trained technicians utilize specialized diagnostic tools and Genuine Subaru Parts to ensure your vehicle performs at its peak for years to come. Whether you need a simple synthetic oil change, a brake inspection before a winter road trip, or a complex battery diagnostic for your new Subaru Solterra, our team has the expertise to get the job done right.
We understand that your time is valuable, which is why we offer convenient amenities like a comfortable waiting lounge, shuttle services, and easy online service scheduling. By following the recommended maintenance schedule at our Eugene dealership, you aren’t just protecting your investment; you’re ensuring that your Subaru remains a reliable companion for all your future Oregon adventures.
The Kendall Way: Supporting the Eugene Community
At Kendall Subaru of Eugene, we believe in a philosophy we call The Kendall Way. This means we are committed to unrivaled customer service, but it also means we are deeply invested in the community we call home. Through our Kendall Cares program, we partner with local Eugene and Springfield non-profits, schools, and environmental organizations. We don’t just want to be the place where you buy your car; we want to be a positive force in the neighborhood.
Our transparent pricing and “no-pressure” sales environment ensure that your experience is as rewarding as the drive itself. From the moment you walk through our doors on Goodpasture Island Road to the day you bring your vehicle back for its first service, you’ll be treated with the respect and honesty you deserve. Experience the difference of a dealership that puts people first—visit us today and discover why so many Oregonians choose Kendall.
Top-Tier Subaru SUVs for Exploring the Oregon Outdoors
If you need more space and ground clearance for the road less traveled, our new Subaru SUV lineup is ready for adventure. The Subaru Outback provides up to 8.7 inches of ground clearance, while the Subaru Forester is a favorite for long family getaways. For those seeking peak efficiency without sacrificing capability, the Subaru Crosstrek offers an impressive EPA-estimated 34 mpg on the highway.
Every new Subaru (excluding the electric Solterra) is powered by the legendary SUBARU BOXER® engine. With available X-MODE® technology, you can maintain traction and stability through deep snow or mud, giving you total confidence on every trail.
Simple Online Financing and Home Delivery
At Kendall Subaru of Eugene, we want to make your purchase as seamless as possible. Start the process from home by filling out our online finance application or estimating your trade-in value. You can even sell your car to us directly.
Once your new Subaru is ready, we will deliver it to your driveway and pick up your trade if you have one. Our team is dedicated to helping you through the entire purchase process and handing you the keys to your brand-new Subaru!
*Kendall Home Delivery is complimentary within 100 driven miles.
