What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Kendall Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Greenhill Humane Society
Drive for Education
Shelter Care, Christmas for Kids
Food for Lane County, March of Dimes
 Subaru Love Promise Heart

Love Promise Stories from Kendall Subaru

Subaru and Kendall Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Connects Seniors  –  Rozlyn F

Antone is a new Meals on Wheels recipient. For 32 years she worked at the DMV and was the third female driving examiner in Oregon. She was also a Subaru owner. After a debilitating stroke, Antone's life changed significantly. Antone had lived independently all her life and suddenly found herself unable to drive and in need of assistance with meals. Regretfully, she had to sell her own Subaru. She was able to sell it to her nephew, which took some of the stings out of the situation. When her meals were delivered out of the Meals on Wheels Subaru, she expressed her surprise and gratitude that Subaru had come full circle for her and was now keeping her connected to the community in a different way. Antone says, "I loved my car! I love Subaru's and it makes me so happy to see that Subaru is helping in this way - what a beautiful car!"

Fern Expresses her Gratitude  –  Rozlyn F

Fern was the very first client to receive a meal delivery from the Meals on Wheels 50 cars Subaru in Eugene, OR. Fern is homebound and doesn't have the mobility even go out to her driveway, but she can see outside to watch the cars come and go. When she saw the car with it's distinguished wrap, she immediately wanted to know what the car was all about. After the delivery driver explained the donation to the Meals on Wheels program she receives her meals from, Fern was so excited. She said, "Wow! We have to tell them how grateful we are! I say we because even though I'll never even sit in the car, this car is going to help me get my meals! It's really a donation to all of us!"

Meals on Wheels Delivers Despite Winter Weather  –  Rozlyn F

This year, Rozlyn Fox, the program manager for the Meals on Wheels program in Eugene, OR had a lot of car trouble and found herself with a two wheel drive vehicle throughout the worst of the winter weather we experienced in Eugene. Rozlyn was still able to help out on routes because of our program's amazing AWD 2018 Subaru Outback, which was donated by Subaru of America this fall. One day Rozlyn was delivering in Eugene's South Hills and almost every client she delivered to said, "Oh, I didn't think you would be delivering today in this weather!" Rozlyn was able to point the Outback and say, "It's no problem!" Our program was able to deliver meals, smiles and peace of mind to the homebound seniors in our community through the whole winter with no closures or route modifications due to the help of our new Subaru. Thank you, Subaru of America, for the incredible donation!

Delivering Meals, and Peace of Mind  –  Rozlyn F

Hi! We are Debbie, Roz and Kelli, and we are the staff of Eugene, Oregon's Meals on Wheels program. We are the proud recipients of one of 50 donated 2018 Subaru Outbacks. As staff members, we go out and deliver food whenever we are short handed on volunteers. With 17 routes going out five days a week, this means that (almost always) at least one of us is out on the road every service day. Before,when we would go out to deliver food, we were using our own vehicles because until now, our program has not had specific Meals on Wheels vehicles available to us. The lack of program specific vehicles has created a hardship for all of us. We are dedicated to serving the seniors in our community, but have been frustrated by all the wear, tear and miles we put on our personal vehicles. If one of our cars breaks down, it is panic inducing because we know we need our cars for our job. Now we have this beautiful 2018 Subaru Outback that we can use when we go out to deliver meals. This car enables us to deliver meals in style. When we show up to a client's home, they look out the window and immediately know "lunch is here!" On days when it is icy or snowy, we have no doubt that we will still be able to reach our clients who are tucked away up in the hills. This vehicle really brings peace of mind to our program, our clients and their families. Thank you, Subaru!

Kendall Subaru Supports Hunger Awareness Month  –  Amy N

Kendall Subaru is supporting Hunger Awareness Month in June! In addition to all Kendall employees volunteering their time to sort and prepare food at the Food for Lane County warehouse & kitchen, we are hosting a food drive all month long to support Food for Lane County’s Summer Lunch Program. Unfortunately, many children in Lane County rely on their school lunch for a daily meal. The Summer Lunch Program provides a free lunch for those who might not have it otherwise. Our employees and customers helped our food drive by donating these high need items: peanut butter, tuna, canned fruit, canned vegetables, fruit juice boxes, raisins and crackers.

Doing Our Part To Save The Butterflies  –  Amy N

The Monarch butterfly is a familiar favorite of many of our childhoods. Unfortunately, the decline in milkweed plants that are the only natural home for Monarch larvae has caused the Monarch population to plummet by over 90% in recent years. To help raise awareness to this issue, Kendall Subaru has partnered with the National Wildlife Federation for the Butterfly Heroes program as part of our Subaru Loves the Earth initiative during the month of April. Want to learn more about how you can join us in our effort? Stop by our store to get information on the Butterfly Heroes program and pick up a pack of seeds to start your own butterfly habitat.

Kendall Supports Kids  –  Katie G

Court Appointed Special Advocates (CASA) provide a powerful voice for abused and neglected children by recruiting, training and supporting professional-level volunteers who speak for each child's best interests in the courtroom and the community. CASA volunteers make a commitment to advocate for their assigned child(ren) until his/her case is closed by the court to ensure each child is safe, has a permanent home, and is given the opportunity to thrive. Our community truly supports this mission, and we can't talk about community support without talking about Kendall Auto Group. They support us so generously throughout the year! They are sponsors at all of our events, participate in our Business Advocate Program, and always think of us in April for Child Abuse Prevention! This year was extra special, as they chose CASA of Lane County as their local organization for the Subaru Share the Love event. A record year for their team, they had a wonderful surprise in store for us. We held the Share the Love check presentation to kick off Child Abuse Prevention Month. At the event, they presented a $25,000 check to us in front of their team and members of our board, staff, and supporters! It was amazing! We feel so very supported by Amy Newport and her Kendall Family. A huge thank you to Subaru and Kendall!

Kendall Subaru-The Definition of Community  –  Hadee S

The definition of community is "a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals." and Kendall Subaru demonstrates their commitment to the meaning of community every day. Through their attitude of giving generously, they help provide emergency food assistance to thousands of folks in Lane County that would otherwise have to go without. Through their amazing interests in all non-profits, they partner with multiple organizations helping children, struggling individuals and families, as well as the vulnerable senior population. Through their genuine goals, they strive to make sure no one is going without the help they may desperately need. Kendall Subaru is the definition of community and we at FOOD for Lane County feel so fortunate to have them as our Title Sponsor of The Grilled Cheese Experience, supporter of the Weekend Snack Pack Program, KVAL-Can Do Food Drive, and so much more.

Christmas for Kids 2015  –  Amy N

Kendall Subaru is so proud to once again be the presenting sponsor of Christmas for Kids of Lane County. 2015 marks their most successful year thus far, as they provided $100 worth of gifts for 736 underprivileged children in Lane County. In the Lane County area, we have an overabundance of children who are in need, especially during the holiday season. The families selected are from places such as First Place Family Development Center, the Boys and Girls Club, the Relief Nursery, Womenspace, CASA, and other local organizations. The organization hopes that by including youth volunteers in the community in the entire process, they'll share in the enthusiasm and learn the value of generosity. Christmas for Kids also hosted a Breakfast with Santa where they provided the families with a delicious hot breakfast, holiday games, a visit by the Oregon Duck and Sluggo, and the gift distribution from Santa himself and a couple of his reindeer. It's a day the kids will never forget!

Kendall Subaru Loves Our Furry Friends  –  Cary L

We had lots of fun-loving furry friends looking to find their soul mate on a beautiful fall Sunday! Numerous people stopped by to meet them in person, and even more checked out their video profiles on our Facebook page. We teamed up with Greenhill Humane Society and the ASPCA to show our commitment to the Subaru Love Promise, by advocating for animal welfare, spreading awareness through social media, and by hosting a pet adoption event. Highlight and right click the following link to see our Love Promise in action: http://news.kendallautooregon.com/article/fall-in-love-recap If you missed our event, but you are in the market for a four legged companion that enjoys the same things you do, then contact us to find out about more great dogs who need homes.

Kendall Subaru LOVES Learning!  –  Amy N

Kendall Subaru is Adopting Classrooms All Month Long! For the entire month of August Kendall Subaru of Eugene will be participating in the Subaru Loves Learning campaign to help local classrooms start the school-year off right! $25 of every new Subaru sold this month will be donated to a local Eugene or Springfield classroom of the customers choice!

LCC Presidents Circle Reception  –  Amy N

Kendall Subaru is proud to be the exclusive sponsor of the LCC Presidents Circle Reception. Kendall Subaru has been a long-time supporter of Lane Community College because of our commitment to higher education. The LCC Presidents Circle Reception is a chance for LCC to pay tribute to community leaders who have supported the Lane Community College Foundation with annual gifts of $1000 or more, lifetime givers who have given $10,000 or more and Legacy Givers who have remembered the Lane Community College Foundation in their estate plans.

Christmas in July at LaVelle Vineyards!  –  Amy N

Kendall Subaru was thrilled to be the Presenting Sponsor for the 1st Annual Christmas in July at LaVelle Vineyards on July 22nd, benefiting Christmas for Kids of Lane County. Nearly 200 people enjoyed delicious food from Oregon Wood Oven Pizza; they danced the night away with music from Santa's favorite DJ, and made fun memories in the Kendall Subaru photo booth. The little ones had a blast in the jump house, and they kept cool with one of the biggest snow ball fights ever (aka - water balloons). And of course the parents appreciated the elegant fruit-forward wines that LaVelle is known for. Christmas for Kids achieved their goal of raising awareness, recruiting more volunteers (as young as 3yrs old and as old as... well we promised we would not disclose her age :), raising money, and filling the 1936 Ford truck with lots of socks and much needed shoes for the kiddos this Christmas. Christmas for Kids of Lane County is a non-profit organization that works to ensure severely underprivileged children in Lane County get the holiday experience they deserve. Our area has an incredibly high population of disadvantaged youth, many of whom live in shelters or are at chronic risk of being homeless. Our objective is to provide toys, clothing, necessities and lasting memories to as many of these children as possible. To learn more about Christmas for Kids, visit: www.OregonChristmasForKids.org

Swingin' Summer Night 2015  –  Amy N

Kendall Subaru is proud to be a sponsor of the 2015 Swingin' Summer Night Swingin' Summer Night is a casually elegant evening hosted in the beautiful wine country surrounding Eugene. Over 100 guests joined us at Sweet Cheeks Winery for the spectacular view, fine wine and cuisine, and dancing! It was a beautiful way to spend a Northwest summer evening and it all benefits the Volunteers In Medicine Clinic. Volunteers In Medicine Clinic is a non-profit organization founded in 1999 to provide quality and compassionate medical services, free of charge, to low-income members of our community who do not have medical insurance in their workplace and do not qualify for government assistance. Because of their income, gaining access to health care services is nearly impossible. Necessary medical services have been provided to thousands of residents that simply have nowhere else to turn thanks to the generosity of the community and events like this one. We sincerely hope that you will support this effort to make Lane County a healthier community and ensure that medical care is accessible and affordable to all in need. To learn more about Volunteers in Medicine, visit: http://www.vim-clinic.org/

A Powerful Voice for Abused Kids  –  Amy N

Was there ever a time in your life when you needed someone to stand up for you? Kendall Subaru has been a longtime sponsor of CASA of Lane County. In addition to our yearlong sponsorship, we are very excited to have recently signed up for the Court Appointed Special Advocates (CASA) Business Advocates Program. The purpose of this program is to help recruit new CASA volunteers and raise awareness among our companies internal and external networks. Throughout the year we will share volunteer opportunities, information about CASA events, and details regarding opportunities to hear from CASA guest speakers. Give a Voice to a Foster Child Do you or someone you know have 10-15 hours a month to help change the life of a foster child? Court Appointed Special Advocates (CASA) is looking for volunteers to advocate for the best interests of children who have been abused or neglected and who are living in foster care. CASA volunteers serve as the eyes and ears for the Judge, helping to ensure children are kept safe as they move toward safe, permanent homes. No prior experience necessary. CASA is accepting applications for its fall training class through August 11th. For more information about CASA and/or how you can become a volunteer, visit: http://www.casa-lane.org/volunteering/casavolunteers/

Subaru Loves to Help - Community Drive Event  –  Amy N

From June 15th - 30th, Kendall Subaru collected nonperishable food items, toiletries, toilet paper, paper towels, and other needed items for our local Meals on Wheels chapter. Thank you to all of our wonderful customers and generous employees for bringing in your donation items to Kendall Subaru to assist us in making a positive impact on our neighbors. For more information about Meals on Wheels in Lane County, visit: http://www.laneseniormeals.org/178/Meals-on-Wheels

Kendall Subaru Loves the Earth  –  Kendall S

Giving back to our community means a great deal, but so does taking care of the Earth! Going green means more than recycling water bottles and throwing trash away instead of out your car window. Going green also means recycling our electronic materials that are no longer useful to us. At Kendall Subaru, we took the pledge to collect phones, computers, and other electronic items in the month of April in honor of Earth Day and we are excited about the collection we received. It's important to us to take care of our Earth and this was our small part in helping do just that.

Kendall Subaru's Drive for Education  –  Tony C

Kendall Subaru partnered with the Springfield Education Foundation as part of our Drive for Education program. Local residents are encouraged to support the Springfield Education Foundation by earning "points" at Kendall Subaru. The points earned will translate into dollars earned for Springfield public schools. The Springfield Education Foundation invests in successful students by supporting Springfield Public Schools. The Foundation encourages innovative programs, funds exciting literacy projects and provides up-to-date technological and artistic equipment. The relationship with Kendall Subaru's Drive for Education program will help expand funding of these important initiatives. "On behalf of all of the schools, students and programs we help support, we want to thank Kendall Subaru for including us in their Drive for Education program," said executive director Ronnell Curry, "As a result of the community's support for Drive for Education, we'll be able to provide more programming support and more funds to education. We're just thrilled."

Kendall Subaru Partners with the Springfield Education Foundation  –  Amy N

Kendall Subaru partnered with the Springfield Education Foundation as part of our Drive for Education program. Local residents are encouraged to support the Springfield Education Foundation by earning points at Kendall Subaru. The points earned will translate into dollars earned for Springfield public schools. The Springfield Education Foundation invests in successful students by supporting Springfield Public Schools. The Foundation encourages innovative programs, funds exciting literacy projects and provides up-to-date technological and artistic equipment. The relationship with Kendall Subaru's Drive for Education program will help expand funding of these important initiatives. On behalf of all of the schools, students and programs we help support, we want to thank Kendall Subaru for including us in their Drive for Education program, said executive director Ronnell Curry. As a result of the community support for Drive for Education, we'll be able to provide more programming support and more funds to education. We're just thrilled.

Christmas for Kids at Kendall Subaru  –  Amy N

Volunteers from Kendall Subaru supported Christmas for Kids of lane County in their efforts to provide clothes and toys for severely underprivileged children in our community. More than 20 Kendall Subaru employees helped shop, wrap,deliver gifts and serve breakfast to 629 children and their parents at the Breakfast with s eventanta

Kendall Subaru 12 Days of Caring  –  Green H

During Kendalls 12 days of caring we partnered with Green Hill Humane Society to hold a pet adoption event at our dealership. This was a two day event where our staff assisted in the event with setup, walking dogs,tear down and utilizing social media to raise awareness about the event. he event was a huge success! Green hill said our event was the biggest pet adoption event that they have aver had, with a record of 19 dogs adopted.